Dancing Dorks
Wow.
I don't even know where to start with this ridiculous... thing. You call this a commercial? Only if commercial is another word for twisted, cheesy mess. Uh, why don't I start by showing you four screencaps from the commercial? Maybe you can find some purpose to it all.
There you go. I'm sorry. Please don't sue.
So... um... it's a back-to-school commercial that just happened to air in friggin July. Why not. Kids have been out of school a whole month... time to think about getting ready for September, darnit.
In this commercial, J.C. Penney hops on the back-to-school train. At some point, ten miles south of Weirdocity (population 9,031), the train hops the tracks and barrels toward Lameville (mayor: Colonel Sanders) and after that, things get pretty ugly. So the commercial takes place in a school and has all these kids dancing. And... then there's this plastic bobblehead puppet idiot. And this guy that looks suspiciously like Ryan Seacrest. They dance, they rap, they act like they're all on crack, and then they go away and I un-mute the TV. That's about it.
Only good thing about this one is that the kids they hired can dance really well. I mean, two and a half kudos to them and everything, but this commercial is lameness on a stick. A really big stick.
Effective? No
Overplayed? Better not be
Obnoxious/Loud Music? Yes
Sexist/Gender Stereotyping? No
Extreme cheesiness? Yes
Repetition of annoying catch phrase or tune? No
Use of talking animals or other things that shouldn't talk? That stupid muppet freak!
Use of disturbing images? See above.
My rating: 2/10
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